Monthly Archives

June 2018

Our Summer Yoga and Wellness Tips

June 26, 2018

There are 92 days of summer. Days are longer this time of year than in any other season. We just celebrated the summer solstice, which marks the halfway point of the year. In yogic terms, this would be the time to pause between your inhale and exhale. A time to reflect on the intentions you set for yourself, where you are on the path to achieving your goals. Start to bring awareness to how far you’ve come and how far you have left to go. Are you still aligned with what you want to manifest in your life, or do you need to pivot to get back on track? Do you still want that dream you’ve been chasing, or have your needs changed? If you haven’t reached this goal, are there things you need to let go of in order to move forward? If you’ve gotten what you wanted, does it bring you joy?

While this is the time to soak up the sun, to feel illuminated, lit up, energized and shine brightly, this is also the time that a lot of resistance can start to show up. Think about it: The closer the sun gets to you, the bigger your shadow gets. Your shadow canbe anything that you are trying to hide or repress, feelings or situations that you are not wanting to deal with. What are the aspects of yourself that you need to shine a light on, that need your attention? Now think about the moon: It is always full, even though we only see parts of it as it goes through its phases. We are all like the moon: always full, even though we don’t always feel whole. But it’s only when we accept all the parts of ourselves—even the parts we don’t want to be illuminated—that we can step into our shining wholeness.

Just like in yoga, it’s time to listen to your body. Do you need to push yourself to move more, or can you ease up and be more gentle with yourself? As we continue to talk about mental health, we realize that, in order to have a real impact, we need to start from within. With all that is going on in the world, there is always room for us to be kinder to ourselves. Self-care is no longer an occasional luxury but a non-negotiable we must carve out the time for.

This Sunday, we will be offering two very special sunrise-to-sunset yoga classes, starting in the morning at our Pleasanton location (with me at 9AM!) and ending at our Los Gatos store (with my friend Liisa, who I trained with and is a Crisis Text Line volunteer, at 5PM). We will also be celebrating the launch of All Fenix’s latest collection all day—plus giving away special fitness gifts to guests who spend over $150.

“We wanted to create an activewear label that represented all women: those who are active and those who want to be active; those who want to live healthier lives and are ready to kick start that journey. That’s where the PHOENIX comes in: a mythical bird that represents rebirth and rejuvenation. Synonymous with energy and activity, we felt the name truly embodied our brand. Why spell it Fenix? We wanted to recreate it and make it our own.” –All Fenix founders

In addition to a nourishing, full-body workout, treat yourselves to fashion (and function!)-forward activewear. As we’ve already gushed, there is so much we love about this Australian activewear line—the tech-savvy fabrics as well as chic prints and detailing, to name a few. But our workout wardrobe always stays ahead of the curve, thanks to our opposite seasons. Shop the latest styles for fall—in stores now!—plus save on summer-ready styles, which are already marked down. Hope to see you there!

If you can’t make it to the event, shop the latest styles online.

XO PRIM babes,
Computer Katie

P.S. Thank you so much to everyone that came out to our Backyard SALE last weekend. We exceeded our goal of $1000 to donate to Crisis Text Line!

June is Mental Health Month at PRIM

June 19, 2018

Mental health is a cause that is very close to our hearts. We were all shaken by the deaths of Kate Spade and Anthony Bourdain. For me personally, the news hit too close to home. Not only has Kate been a true inspiration to me in my business, but also, just weeks before, I lost a family member to suicide. It pains me to know that he was suffering, that he was that sad to take his own life. I can’t help but feel for everyone that is in this much pain and I want to do whatever we can to help, even if it is talking about it on our little blog.

Even though the news has died down, we want to keep the conversation going. With my team and my customers, I have an open-door policy. I urge you—beg you—to reach out if there is ever something heavy going on, that you can’t handle on your own. Thru the end of the month, proceeds from your purchases will continue to benefit the Crisis Text Line. Our goal is to raise $1000 towards 30 hours of training for suicide-prevention counselors. Keep reading for some reasons why mental health is so important to some of our tribe members.

Chelsea, P-town:
I believe mental health is something that impacts a lot more people than we would ever imagine, and that they often don’t discuss their feelings due to the stigmas associated with it. This is only adding to the growing epidemic. Personally, I deal with depression, anxiety and panic attacks, and it took me multiple years of struggling before I decided to seek help. It was an easier decision for me, since I also have family members that deal with mental health issues, and they were extremely supportive and encouraging of my decision to reach out for help. This mental health crisis is going to continue to be an ever-growing issue, and the only way to become more educated, empathetic and helpful to those that struggle is to offer them our support, 100%, rather than judgement. As a society, we could do a better job about educating ourselves of these issues and how to handle them, both in schools and work environments. We posted this quote a few weeks ago, however it is a simple, but extremely important reminder I try to remind myself every day, both in my personal and work life: “Everyone is fighting a battle we know nothing about, so be kind always”

Marissa (Moon), LG:
On a very personal level, I grew up with an uncle that endured two severe brain traumas as a result of two separate car accidents. Miraculously, he survived both but remained mentally and physically disabled. A few years ago, he attempted to take his own life and, thankfully, failed. No one knows exactly why his attempt was not successful, however his doctors believe that he tripped that day—one of his legs is a full inch and a half shorter than the other leg, due to the first car accident. My Uncle Brian is a beautiful, kind soul. He’s always cheerful and who would give you the shirt off of his own back if you were in need of it. The world would be a darker place without him, and I am grateful he is still here, every single day.

I think that talking about mental health is something that [our culture] has turned into such a stigma. The sad thing is we all judge, critique and compare ourselves to one another. I have several close friends who suffer from personal mental-health problems, ranging from anxiety and depression to debilitating migraines. We all experience darkness, and the only way we can heal is by making our world a place where people can talk about things openly and in a safe place, without judgement or critique. Oftentimes, we are so wrapped up in ourselves that we don’t notice what anyone around us is going through. I’ve always been a friend who people can turn to, and I will continue to be open to and accepting of anyone struggling. My job at PRIM has continued to build my strength in empathy and my ability to read people, and I am grateful of how aware I often am. If someone you know is struggling, don’t be afraid to be there, offer a helping hand where you can and listen—most importantly listen, just be quiet and listen. I know we cannot save everyone, however I’m grateful to work for a brand where we can offer a safe place for people to come and be themselves and promote loving oneself just as he or she is because YOU are perfect just as you are!

Tatiana, P-town:
  • 1 in 4 people in the world will be affected by mental health issues.
  • Around 450 million people in the United States currently suffer from such conditions, placing mental disorders among the leading causes of ill-health and disability.
  • Suicide is the tenth leading cause of death in the United States.
These statistics are crazy to me. Personally, I have never really struggled with mental health issues, but I know people close to me that have. My grandpa took his life at a very young age because of mental health issues, and even though I never got the chance to meet him, it breaks my heart that he might still be here today had he gone to someone for help. But I also feel that people don’t think they can go to someone for help because it may be “embarrassing.” We can all do a little more to help, just by being more aware of others and their needs, and also helping others to know it’s okay to need help. “Your illness does not define you—your strength and courage does.”

Heather, POP: 
I just want to share this quote:
Computer Katie: 

I also have family members that struggle with their mental health. Even as a young girl, I feared some of them might take their own life. I’ve always been very empathetic and could feel—sometimes even absorb—their pain. It’s difficult to watch people you love suffer from depression and not being able to help or do anything about it. However, it’s guided my path and is one of the reasons I decided to become a yoga teacher. I believe mental health is just as important as physical health, like diet and exercise. I’m grateful to work for PRIM, where Missy genuinely cares about helping others and making a difference, however she can.

XO PRIM babes,

Shop our annual Backyard (Sidewalk in LG!) SALE this Saturday—proceeds will benefit Crisis Text Line—and stay tuned for more wellness events at PRIM.