Happy November, P R I M babes!
A lot of people might think I’m crazy. If you’ve seen me over the past few weeks, you know how stressed out I’ve been about going into the holiday season short-staffed in all locations. So, how did I go from that to deciding to open a new store 300 miles away in less than a month? The answer is gratitude.
One restless night, I couldn’t sleep. I woke up at three in the morning to see that someone had, serendipitously, sent me an Instagram post by mistake—but it was a message I needed to hear. The message was in the form of a guided meditation. And although it wasn’t meant for me, I felt called to give it a try.
The simple exercise gave me an entirely new perspective. In under 15 minutes, my mood completely changed, my energy elevated and my stress disappeared—in fact, it completely transformed into hope. And it’s all thanks to giving thanks. The meditation explains that ego, fear and stress cannot exist when you are in gratitude.
When the meditation prompted me to visualize the people in my life I’m most grateful for, the first person that came to mind was my husband Scott. He’s always believed in me, helped me find my confidence and made my dreams—both personal and professional—come true. Next, I couldn’t help but think of my team, for believing in my vision. Each of their faces popped up because I can’t do what I’m doing without them.
I went into that next day renewed and refreshed. I had more energy, despite not getting much sleep. Where I was feeling lack and unsupported, I now felt creative possibilities for my and my company’s future—simply by remembering all of the abundance already in my life. And with that positive energy, a new opportunity presented itself: the chance to pop-up on State Street in Santa Barbara.
It’s no secret my dream is to eventually move to the Central Coast. While my end-goal is to live in San Luis Obispo, Santa Barbara aligns with the overall direction I’m heading in. Not to mention, my upstairs stock room was overflowing with merchandise that shipped early. Was this idea really all that crazy? I decided to investigate. With just a day’s notice, I cancelled my LA buying trip and paused hiring efforts. The stars continued to align as we found the perfect space with a 3-month lease to test the new market through the busy holiday season (and slow month of January).
Today we open our doors to PRIM SB at 714 State Street, somehow fully staffed, and I owe it all to gratitude. The practice has completely changed my life and expanded my mind—and brand. Here are some other things I am so, so grateful for:
- The ability to move my body.
- My vision—and not just my retail vision. My passion and work is all visual, and if I lost my sight I wouldn’t be able to do what I love.
- The ability to connect with people through fashion. PRIM is so much more than clothes; it’s about community and empowering women to feel their best.
- This new store opportunity, near the ocean. I love the ocean, which is so energizing and revitalizing, and I’m excited to be able to give it back by breathing life into Santa Barbara’s retail landscape and community.
- The growth in my life, how far I’ve come and have yet to go.
I invite you to count the things you’re grateful for and see how your life changes. Let us know what you’re most grateful for in the comments below!