Browsing Tag


Meet Our Girl Crush of the Month

September 4, 2018

(Source: Marrin Costello;

“I don’t wear earrings,” Missy declares one morning last month, seemingly out of the blue. “But I want to have an ear-piercing party, after meeting Marrin Costello.” She continues to gush over the jewelry designer, whose line we will soon be carrying, for the rest of our morning meeting. After speaking with Costello, who got a major sign from the Universe when her pieces were unexpectedly featured on American Idol, it’s clear to see what Missy sees in the inspiring entrepreneur. Her spiritually-inspired accessories boast a luxurious aesthetic (she even manufactures alongside designers like Chanel) with an affordable price tag. Meanwhile, her advice on fashion and fearlessness is just as thoughtful as the stunning pieces she creates—and has been creating since childhood, when her aunt fatefully gave her a bead kit. Read on to find out why the PRIM babes have fallen in love with her—and her designs!—plus why she’s the perfect Girl Crush of the Month to kick-off our month of living fearlessly. —Katie Davidson

KD: How would you describe your personal style?
MC: “My style ranges. I could do athleisure all day long, goodness gracious. I could also do a Canadian tuxedo. I also love a glam moment, a floor-length gown and vintage fur, I’m in heaven. But in my everyday life, I try and keep it to neutrals and then jazz it up with a bunch of jewelry and accessories. That way, I can switch out a jacket and a pair of shoes and go from day to night. Most women, nowadays, we wear so many hats—especially working moms, holy cow. So I try to keep my wardrobe as malleable as possible to allow for as many things in one day.”

KD: Who are your style crushes?
MC: “I think that if Sarah Jessica Parker, Gwen Stefani, Leandra Medine from Man Repeller and the Olsen twins had a love child, that would be me—with a sprinkle of Rachel Zoe. I just love women who dress for, quintessentially, themselves. All the women that I mentioned have their own distinct style, and to me that is so attractive and a reflection of a woman’s confidence in her expression of her herself.”

KD: What does your self-care routine look like?
MC: “This has been a journey to find out what works for me. Being in the fashion industry and being the face of my brand, it is important that I feel like I’m presenting myself in a good way, whether it’s going to the gym or going to a black tie event. I take pride in putting myself together in a very simple way. I’m constantly evaluating everything that I’m doing in my life to ask myself if it’s serving me and taking up the least amount of time as possible. How can I create the largest band width of this? I always make my bed. I drink a ton of water. I started juicing celery in the mornings—it’s like the elixir of life, it helps me so much. I love love coffee, but I try not to drink it past the afternoon, depending upon what time i’m going to bed. I’ve learned that my body does really well on 6 hours of sleep.

I can truly get ready—I’m talking full hair, makeup, the whole thing—in probably 20 minutes because I know what works for my body makeup routine is very simple, purposefully, but also effective. I don’t wear much makeup, but when I do it’s very simple. And then my hair, I mean, I’m a natural brunette. I used to have long, wavy, boho-surfer, beach-prom hair. Now, I have a platinum bob. I don’t wash my hair that often. I use a lot of dry shampoo; it cuts my time to get ready in half. Occasionally, I’ll take a curling iron to it to kind of mess it up a little bit. But I like the bedhead, messy, teased look. It’s interesting, people don’t forget it.”

KD: How do you approach your wardrobe?
MC: “I’m constantly going over my wardrobe, and I’ve learned how to how to dress my body. In terms of my wardrobe color palette: a lot of black and white, a hint of denim, a little bit of nudes. I keep things very neutral, unless I’m committing to a crazy Escada or Gucci print. And I’m owning it; in that case, I’ll do like a head to toe print. I pretty much live in neutrals, and I allow the jewelry to be the focus, which makes sense for my brand. It also makes my life really easy, when I’m getting ready in the morning.

I’m constantly purging. It’s different because, in LA, it’s summer all year round. If I’m not wearing something, it doesn’t matter what time of the year it is, it means that I’m probably not going to pick it out. For people who have seasonal wardrobes, it’s different. But for me, if I’m not wearing something, I can it. I’ll either give it to someone who will use it, donate it or give it to a consignment store. I often go through my closet, and I’ll try on every single piece in my closet. And when I try it on I’ll ask myself, In this moment, do I feel like a bazillion dollars? And if I don’t in any one piece, it doesn’t matter how expensive it is or how cheap it is or where I got it from or what the emotional connection is, if in that moment, I don’t feel good or fantastic, then I get rid of it. It’s served its place and time in my life. And that time is the longer and so I remove it from my wardrobe because the chances of reaching for it are slim because I don’t feel good in it. So why would I keep anything in my life—people, things, experiences—that don’t make me feel good? I don’t, I eliminate them.”

KD: If you could only wear one piece of jewelry, what would it be?
MC: “I have a multi-faceted answer to this. In terms of pieces from my collection, the Bowzer bracelet is so quintessential to the Marrin Costello brand, and I owe so much of the brand recognition to that one piece. Not that I could ever pick a favorite child, but to me that one sticks out because it really is a huge part and root of the brand: having it be very sexy and sophisticated but also edgy, having the masculine and feminine meet in the middle. In terms of jewelry that I would wear every day, I always wear a piece of my grandmothers’ jewelry from both sides of my family. I also recently started wearing a ring that my dad had made for my mom from a coin that they found when they were on vacation in Mexico together—before I was even a thought—to have my family with me. Jewelry is so special in that we connect emotions and points in time and people in our lives to jewelry. So my family heirlooms are so precious to me. If there was a fire or earthquake, I would reach for those things first to keep them with me.”

KD: Working in fashion and such a competitive industry, how do you stay true to yourself and your brand without getting influenced by everything and everyone else around?
MC: “I find that the more I do my own thing, the better everything ends up being. Again, because I’m constantly asking myself, Is this a hot experience? Does it feel good? Do I feel icky? Even if it’s an interaction with a person, I don’t work with anyone that I don’t live for—I don’t. There’s enough to go around, there [are] seven billion people on the planet. From models to manufacturers to assistants to store owners to anyone, if I don’t get good vibes then I don’t bother. Because then I’m not going to perform at my best level, and they’re not going to be getting the best of me.

In terms of social media, I have learned to give myself grace. Everyone’s posting the highlight reel. I also don’t follow people that don’t make me feel good about myself. I have a system in terms of social media and marketing. My social media is not purely just for social; it’s for my business. It’s a platform through which I can connect with customers and network with people in the industry and beyond, with my business at the forefront. For people who use it specifically for personal means, that is when it’s so easy to go down the rabbit hole, and then the self-esteem can plummet in seconds. But for me, the why and the reason behind it is very clear. Occasionally, I’ll look at other companies or brands, and the comparison game is real and it’s true. But when I start feeling those things, I quickly check myself and do something that can boost my self-confidence again. And I move on because it serves no one.”

KD: What advice do you have on fashion and/or fearlessness?
MC: “I think in both categories, do what makes you happy, regardless of other people’s opinions—so long as it’s not dangerous, you’re not hurting yourself or anyone. Being fearless, to me, is not thinking about the negative or over-thinking, And just going and doing and learning and pivoting as you go. Oftentimes, people overthink things, and they like to pick things apart. And while someone is doing that, another person with a similar idea is already executing on the idea. So for me, fearlessness is continuing to be your best self and do good work, regardless of the outcome. There’s no right or wrong road.

In terms of fashion, wear what makes you feel fabulous, and freaking get rid of anything—physical things, even people in your life—that doesn’t that make you feel good. Distance yourself or remove those things from your life, if possible, because they’re taking up space for something else that could make you feel like the best version of yourself.”

This is What Fearlessness Means to Us

September 4, 2018

Happy September, PRIM babes!

This month is all about being fearless.

Some of you may remember last year, around this time, I had lost my beloved fur baby, Bauer. What I may not have been so expressive of is the loss of loved ones that followed closely after, and the resulting depression I fell into. Looking back now, I clearly was not myself… and what’s scary is that no one really knew, except maybe my husband Scott. Over the summer, we talked a lot about mental health, and with the anniversary of these tragedies approaching, I can’t help but be taken back to that same heavy feeling.

Part of what was weighing me down so much was fear: fear of my own immortality, fear that I might lose more loved ones, and fear that if I did they might not know how much they truly mean to me. It was a difficult time in my life but a necessary reality check for setting my priorities straight. But as a strong fearless leader (or at least who I want and try to be), I decided to start a conversation with my family, team and all of you! Life is hard, challenging… We get thrown so much shit every day, and it’s hard to rise above and stay positive.

I don’t want to live with any regrets. I want to be the best version of myself every day. I want Scott to know how much I love him and I want to be the best wife I can be.  I want to speak nicer, be more caring and available, spend more time with family, and cherish every. single. day. I want to be a leader my team can looks up to, and not just because Im tall, and I want to inspire them every. single. day. I learned that everyone handles death differently, and the best thing we can do is be there for one another. Even if you don’t know what to say, just be there. Let the people in your life know you care. Encourage them, build them up. I’m learning how to slow down, to be aware of who needs me—including (and especially) myself. If I need to take time off, it’s ok! I shouldn’t feel guilty! I know the stores are in capable hands.

One thing I always try to instill in my team is confidence—the #1 accessory we want everyone to wear! If we feel beautiful or even hear we look beautiful, we stand a little taller, our confidence grows. That’s the world I want to live in, that I want for my tribe. I’m not saying this is the cure to mental heath, but I do think positive vibes is one hell of a start!

And speaking of positive vibes, I recently had the opportunity to meet a new jewelry artist who inspired me greatly. When speaking to her, I was captivated by her energy and positive outlook. I am so thrilled to introduce our #GirlCrush of the month, Marrin Costello! Marrin is a fearless boss, and the perfect babe to help us introduce our relaunched blog. Stay tuned for our Q&A with the inspiring entrepreneur, and shop her stunning pieces in stores and online now!

Read on to see what fearlessness means to the other members of our tribe:

Computer Katie: I just got back from a service trip in Guatemala. I was scared about traveling to a country I knew little about for a lot of reasons (namely, unwarranted fears I had picked up from my family), but my scariest moment of the trip was jumping off a steep cliff into Lake Atitlan. The cliff was more than 200 feet tall. Somehow, I worked up the courage to jump, but what was most surprising to me is that the fear didn’t go away after I did it. I was still terrified of jumping again. I don’t believe in the absence of fear. I believe in feeling the fear, and doing it anyway.

Lauren (P-town): Being fearless, to me, means staying strong in what you believe in and portraying yourself as you believe, no matter that people say.

Heather (POP): Fearlessness, to me, is all about mindset. It’s adopting a growth mindset over a fixed or limiting mindset, then putting that into practice DAILY, continually stepping out of comfort zones, choosing growth. Once we become fearless, life becomes limitless!

Jenna (LG): To me, the word fearless means not being afraid of regretting anything. It means taking that leap of faith and not worrying about the repercussions. Fearless is having the courage to do anything when you set your mind to it. Anyone can be fearless, you just have to believe in yourself and not stress over what has not happened yet. It may sound scary, but being fearless is not supposed to be easy. It is a process of living a lifestyle with no regrets. I strive to be fearless in everything I do.

Moon (LG): What being fearless means to me is always doing the things that scare me the most. Usually facing your fears will produce an amazing miracle or at least a fun internal change in your beautiful self, going after your biggest dreams and not allowing people to make you feel less than you’re worth or that you aren’t capable of accomplishing anything you want. Each time I make a major move or a big change, I am taking a chance to have courage in the face of my fears. Being fearless is following your heart because it isn’t as logical as your mind, trusting your intuition, quieting the constant mind and just listening.

Irlanda (P-town): I’m not sure that I’ve ever actually been “fearless.” I have always felt some level of fear when doing something big or new. I think it’s courage that has gotten me through that fear, though. Knowing that what’s on the other side of fear is worth obtaining and having the courage to push through or put up a good fight with my insecurities is what fearlessness means to me.

Kandace (POP): To me, living fearlessly is not letting your fears keep you from doing what you want to do. Just go for it; you’ll end up feeling fearless afterwards, even if you didn’t feel that way beforehand!

Keep the conversation going: Tell us what fearlessness means to you in the comments below—or when you come visit us in stores!

XO PRIM babes,