Browsing Tag


How Gratitude Changed My Life

November 1, 2018

Happy November, P R I M babes!

A lot of people might think I’m crazy. If you’ve seen me over the past few weeks, you know how stressed out I’ve been about going into the holiday season short-staffed in all locations. So, how did I go from that to deciding to open a new store 300 miles away in less than a month? The answer is gratitude.

One restless night, I couldn’t sleep. I woke up at three in the morning to see that someone had, serendipitously, sent me an Instagram post by mistake—but it was a message I needed to hear. The message was in the form of a guided meditation. And although it wasn’t meant for me, I felt called to give it a try.

The simple exercise gave me an entirely new perspective. In under 15 minutes, my mood completely changed, my energy elevated and my stress disappeared—in fact, it completely transformed into hope. And it’s all thanks to giving thanks. The meditation explains that ego, fear and stress cannot exist when you are in gratitude.

When the meditation prompted me to visualize the people in my life I’m most grateful for, the first person that came to mind was my husband Scott. He’s always believed in me, helped me find my confidence and made my dreams—both personal and professional—come true. Next, I couldn’t help but think of my team, for believing in my vision. Each of their faces popped up because I can’t do what I’m doing without them.

I went into that next day renewed and refreshed. I had more energy, despite not getting much sleep. Where I was feeling lack and unsupported, I now felt creative possibilities for my and my company’s future—simply by remembering all of the abundance already in my life. And with that positive energy, a new opportunity presented itself: the chance to pop-up on State Street in Santa Barbara.

It’s no secret my dream is to eventually move to the Central Coast. While my end-goal is to live in San Luis Obispo, Santa Barbara aligns with the overall direction I’m heading in. Not to mention, my upstairs stock room was overflowing with merchandise that shipped early. Was this idea really all that crazy? I decided to investigate. With just a day’s notice, I cancelled my LA buying trip and paused hiring efforts. The stars continued to align as we found the perfect space with a 3-month lease to test the new market through the busy holiday season (and slow month of January).

Today we open our doors to PRIM SB at 714 State Street, somehow fully staffed, and I owe it all to gratitude. The practice has completely changed my life and expanded my mind—and brand. Here are some other things I am so, so grateful for:

  • The ability to move my body.
  • My vision—and not just my retail vision. My passion and work is all visual, and if I lost my sight I wouldn’t be able to do what I love.
  • The ability to connect with people through fashion. PRIM is so much more than clothes; it’s about community and empowering women to feel their best.
  • This new store opportunity, near the ocean. I love the ocean, which is so energizing and revitalizing, and I’m excited to be able to give it back by breathing life into Santa Barbara’s retail landscape and community.
  • The growth in my life, how far I’ve come and have yet to go.

I invite you to count the things you’re grateful for and see how your life changes. Let us know what you’re most grateful for in the comments below!


XO PRIMbabes,


Our Summer Yoga and Wellness Tips

June 26, 2018

There are 92 days of summer. Days are longer this time of year than in any other season. We just celebrated the summer solstice, which marks the halfway point of the year. In yogic terms, this would be the time to pause between your inhale and exhale. A time to reflect on the intentions you set for yourself, where you are on the path to achieving your goals. Start to bring awareness to how far you’ve come and how far you have left to go. Are you still aligned with what you want to manifest in your life, or do you need to pivot to get back on track? Do you still want that dream you’ve been chasing, or have your needs changed? If you haven’t reached this goal, are there things you need to let go of in order to move forward? If you’ve gotten what you wanted, does it bring you joy?

While this is the time to soak up the sun, to feel illuminated, lit up, energized and shine brightly, this is also the time that a lot of resistance can start to show up. Think about it: The closer the sun gets to you, the bigger your shadow gets. Your shadow canbe anything that you are trying to hide or repress, feelings or situations that you are not wanting to deal with. What are the aspects of yourself that you need to shine a light on, that need your attention? Now think about the moon: It is always full, even though we only see parts of it as it goes through its phases. We are all like the moon: always full, even though we don’t always feel whole. But it’s only when we accept all the parts of ourselves—even the parts we don’t want to be illuminated—that we can step into our shining wholeness.

Just like in yoga, it’s time to listen to your body. Do you need to push yourself to move more, or can you ease up and be more gentle with yourself? As we continue to talk about mental health, we realize that, in order to have a real impact, we need to start from within. With all that is going on in the world, there is always room for us to be kinder to ourselves. Self-care is no longer an occasional luxury but a non-negotiable we must carve out the time for.

This Sunday, we will be offering two very special sunrise-to-sunset yoga classes, starting in the morning at our Pleasanton location (with me at 9AM!) and ending at our Los Gatos store (with my friend Liisa, who I trained with and is a Crisis Text Line volunteer, at 5PM). We will also be celebrating the launch of All Fenix’s latest collection all day—plus giving away special fitness gifts to guests who spend over $150.

“We wanted to create an activewear label that represented all women: those who are active and those who want to be active; those who want to live healthier lives and are ready to kick start that journey. That’s where the PHOENIX comes in: a mythical bird that represents rebirth and rejuvenation. Synonymous with energy and activity, we felt the name truly embodied our brand. Why spell it Fenix? We wanted to recreate it and make it our own.” –All Fenix founders

In addition to a nourishing, full-body workout, treat yourselves to fashion (and function!)-forward activewear. As we’ve already gushed, there is so much we love about this Australian activewear line—the tech-savvy fabrics as well as chic prints and detailing, to name a few. But our workout wardrobe always stays ahead of the curve, thanks to our opposite seasons. Shop the latest styles for fall—in stores now!—plus save on summer-ready styles, which are already marked down. Hope to see you there!

If you can’t make it to the event, shop the latest styles online.

XO PRIM babes,
Computer Katie

P.S. Thank you so much to everyone that came out to our Backyard SALE last weekend. We exceeded our goal of $1000 to donate to Crisis Text Line!